Tuesday, December 24, 2013

The High Advantages of Co-Branded Debit Card Programs

By Cathy Green


The co-branded cards also known as payment cards are one of the best marketing tools for businesses. The businesses can use the cards for marketing purpose and to increase their customer base.

The co-branded debit card program is an association of the highly esteemed credit card providers suc has MasterCard and VISA. The association with such highly popular credit card companies add a lot of credibility to the businesses.

The most attractive part of the cobranded cards is that the cards prevent any chances of fraud or scam. This feature of the cards help the customers to conduct their transactions freely and without worrying about their cards being misused by cheaters.

With the help of the cobranded cards, the customers can shop at different locations. The customers can make purchases at shopping malls, pay bills at gas stations and other locations where the cards are accepted as payment method.

The customers can get attractive discounts, bonuses and cashbacks through the cobranded cards under the co-branded debit card program. This helps the customers to save a lot of money because of the discounts.

The customers also get a lot of flexibility in making payments through the co-branded cards. This is because; the customers can use the cards to shop online and from the comfort of their home.

The businesses can provide their customers with prepaid cards under the co-branded debit card program. The prepaid cards prevent the customers from falling into a credit trap as they are allowed to use only that much amount of money, which they have in their account.

A huge number of people based in Asia, Europe, Africa and the Middle East are gaining huge benefits from the use of the cobranded cards. The scam or fraud preventing feature has made the co-branded debit cards gain tremendous popularity among customers based around the world.




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